More Than a Hobby: How a $600 Start-Up Became America's Home & Craft Superstore

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More Than a Hobby: How a $600 Start-Up Became Americas Home  Craft Superstore

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More Than a Hobby: How a $600 Start-Up Became America's Home & Craft Superstore

Author: David Green and Dean Merrill
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Audio Length: 3 hours and 37 min.

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PUBLISHER'S SUMMARY:

More Than a Hobby takes readers inside the mind of a low-key, likable Oklahoma entrepreneur who has created a unique shopping experience. How did his company go from a $600 loan to $1.3 billion in annual sales in just 31 years, especially when he wasn't groomed for this work either by heritage or by education? Green was willing to go against the tide, allowing faith to play a huge part in the business. More Than a Hobby describes how this wildly successful business was built not on business school theory, but on the founder's own experience as a grassroots store manager.


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Page revised: Thursday, January 26, 2006.