Attracting and Retaining Corporate Sponsorship

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Attracting and Retaining Corporate Sponsorship

Author: Nancy Michaels
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Format: Audio Download
Audio Length: 59 min.

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PUBLISHER'S SUMMARY:

Learn the steps needed to develop innovative and mutually beneficial sponsorship relationships. Nancy Michaels divulges the simple 10-step process that she used to gain over $200,000 in sponsorships in one year.

You'll learn how to:

Generate a fabulous idea sponsors will embrace

Identify and ensure that the corporate vision and goals are in alignment with what your idea accomplishes

Introduce this idea to the highest-level person within the corporation

Present an outstanding proposal/offer

Under-promise and over-deliver

Always be willing to increase your value by offering sound advice, even when it's not to your advantage

Be prepared to pounce when you hit the mark

Treat the sponsor as a valued client

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Page revised: Thursday, January 26, 2006.