Home > Higher Education Faculty > Faculty > Current Issues in Naming and Branding 
| | Current Issues in Naming and Branding Author: S.B. Master (President, Master-McNeil, Inc.)
Retail Price:
Price: $2.95
Format: Audio Download
Audio Length: 50 min.  Click here to buy
| | 
|
RATINGS:
This title has not been rated.
PUBLISHER'S SUMMARY:
Changes in U.S. trademark law, the widespread adoption of the Internet, and an intensified interest in branding have combined to make desirable company and product names seem increasingly unattainable. Few companies today have embarked on a naming effort that has not proven to be frustrating at best, and useless at worst. S.B. Master addresses key current topics in naming including naming vs. branding, determining the optimal number of names, domain name issues, linguistic missteps, and getting the most out of your trademark attorney. Taking her examples from among top Master-McNeil clients - including Compaq Computer, Cisco Systems, General Motors, Walmart, and Microsoft - Master demonstrates the knowledge and insight needed to turn your next naming crisis into a marketing triumph.
FIND MORE TITLES:
All categories | Higher Education Faculty | Faculty | Search
HOW AUDIBLE WORKS:
Choose from thousands of downloadable audio books, radio programs and much more! | | 
Easily download audio programs from the Internet to your computer. No cassettes or CDs! | | 
Listen at your computer, burn to CDs, or transfer your program to an AudibleReady mobile player. | | 
Save up to 80% compared with audiobooks on tape or CD. Become a member for as little as $14.95 and save each month. |
MP3 PLAYERS:
Compatible MP3 players
Image & Summary provided by Audible, Inc.
All brands and product names are trademarked or registered trademarks of their respective companies.
Prices, specifications, and availability are subject to change without notification. E.&O.E.
Page revised: Thursday, January 26, 2006. |
