Home > Speeches & Lectures > Lectures > How to Drive Your Competition Crazy 
| | How to Drive Your Competition Crazy Author: Guy Kawasaki (Fellow, Apple Computer, Inc.)
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PUBLISHER'S SUMMARY:
Guy Kawasaki presents the definitive take-no-prisoners' guide on how to win in business. A key participant in the success of the original Macintosh computer and a best selling author, he presents a top 10 countdown of irreverent, and sometimes extreme, stratagems in sales, marketing, production, and human resources that will help your company get and keep the upper hand. These include arguments for being the customer and shareholder of your competition and creating disruption.
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Page revised: Wednesday, December 29, 2004. |
